…is one of the most important elements of success. Yet it is rarely talked about. Consider the following fable: There was once a farmer who had a strong, hard-working horse. This horse could plough fields all day and carry heavy loads. The farmer’s neighbors, who did not have such a prized animal, often said to him, [...]
Persuasion & Surprise
Sooner or later, you’ll need to persuade someone to take action they may not have taken before. To hire someone with an unusual background, buy a product they’ve never used, or embrace a new idea. One approach is to play it safe. Outline features and benefits. Put together a PowerPoint with fancy charts and bullet [...]
