Slow Down

December 15, 2009 by Ed McLaughlin 

Well, in a few minutes I’ll head out to another networking event. And I’m terrified.

It’s not what you think. What terrifies me is how people approach networking these days. In an age where the masses no longer exist and individualism is king, many still network as if it were a contest to see who gets the most business cards by the end of the night.

Part of the problem is nomenclature. Networking isn’t an event, it’s a process.

If you consider it too much trouble to build a network the right way, then it’s probably too much trouble to do business the right way as well. At least that’s how it looks from my perspective.

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