Sales and marketing professionals, pay attention – this is important. I never believe: what you tell me. I sometimes believe: what you show me. I always believe: what I tell myself. It’s my perspective that counts, not yours. If you want to change my mind, don’t talk to me about features and benefits – it’s [...]
Persistence and Determination
December 13, 2010 By 2 Comments
People who overcome obstacles and achieve incredible things share a common thread: persistence and determination. Liu Wei is one of these people. At the age of 10, his arms were amputated after he suffered an electrical shock while playing hide and seek. Yet today, he uses his feet to dress, brushes his teeth and surfs [...]
Are You Afraid?
December 6, 2010 By 1 Comment
How do you react to new ideas? Do you handle change well? When was the last time you pushed a project to an unexplored edge? It’s easy to resist the thing that scares you. And it’s easy to be afraid of the idea, change or edge that you don’t understand.
To Spammers, With !@%$#%@
December 1, 2010 By Leave a Comment
To: All SPAMMERS From: Ed McLaughlin (@babygorillas) Re: Direct mail, using robots to cold call cell phone numbers, recording solicitations on voice mail, ads sent via text, and Internet “marketing” (email, LinkedIn, Twitter, Facebook, et al.) I’ve really had it with your approach. I don’t know you. You don’t know me. Which means that you [...]
Genuine Thanks
November 26, 2010 By Leave a Comment
I have great childhood memories of Thanksgiving. Family, friends, and food – it was always one of my favorite holidays. Still, there was one moment of slight discomfort at dinner (Mom, read the entire post before you pick up the phone) – sharing what we were thankful for in our lives. My list was usually [...]
Clean Up Your Grammar
November 18, 2010 By Leave a Comment
I didn’t intend this, but my website has become a noun. No one cares about a blog if someone isn’t blogging. I haven’t done that in quite a while, which has turned this site into an inanimate object (for now). It’s no different with anything else. Do you care about fish? Paint? Bicycles? I’m fairly [...]
Being Meaningful
August 17, 2010 By Leave a Comment
Shortly after his return to Apple in 1997, Steve Jobs defined the company’s purpose to employees. The brief video below captures the essence of this message. Belief in the mission matters. Do you believe in yours?
Loyalty Isn’t a Program
August 9, 2010 By Leave a Comment
I went into the bookstore of a major chain the other day. As I was checking out, the clerk asked, “Are you a member of our loyalty rewards program?” “No…” I smiled, wondering if she would persist. “Would you like to become one?” “Not really.” Then, of course, I got curious. “How many people say [...]
