Seth Godin is widely viewed as one of the sharpest marketing minds of our time. In my opinion, he’s more than that – he is a true change agent. His latest book, Linchpin, could not have come along at a better time. We’re in the midst of the 22nd recession since 1900, and so far [...]
Pace Yourself
In 2003, the Women’s United Soccer Association (WUSA) folded after three years in operation. The cumulative losses amounted to approximately $100 million. At first, it is difficult to wrap your arms around the magnitude of that loss. But what bothers me most is how quickly they folded. After all, this was the first women’s professional [...]
Urgency
I’m in the process of launching a new business. And since I’m booked during the day working on other projects, a lot of the pre-launch work takes place late at night. This actually helped create a bond between me and my business partner – we were pleasantly surprised to discover that one could email the [...]
Leaders Don’t Cry
When a kitten is confused or in danger, it will do nothing but cry for help. Sooner or later, it’s mother or owner will carry it to safety. Too many in business have the same attitude. That’s a problem. It’s a problem because although it looks like we’re starting to emerge from the recession, we’re [...]
What Matters Now
2009 was a year that many would like to forget. Sales, profits, and corporate morale declined, and in some cases evaporated altogether. “The Great Recession” did a number on us. Does this mean we’ll have to limp through 2010 as well? Of course not. But we will need to make changes if we expect this [...]
