Shortly after his return to Apple in 1997, Steve Jobs defined the company’s purpose to employees. The brief video below captures the essence of this message. Belief in the mission matters. Do you believe in yours?
Loyalty Isn’t a Program
I went into the bookstore of a major chain the other day. As I was checking out, the clerk asked, “Are you a member of our loyalty rewards program?” “No…” I smiled, wondering if she would persist. “Would you like to become one?” “Not really.” Then, of course, I got curious. “How many people say [...]
