BabyGorillas.com is Ed McLaughlin’s website about doing BIG things with your business by making small changes to your marketing.
Why Marketing?
Because marketing is everything. It starts before the product or service even exists, and it never stops. Yet most companies treat marketing like it’s an emergency.
Please. I Don’t Need Marketing Ideas.
I beg to differ. Go ahead, test yourself. Which customer interaction is more powerful: carefully targeted advertising, or the way people answer your phone?
If you answered “advertising,” then I respectfully ask that you stick with me for a while.
So Why the Odd Site Name? What is a “Baby Gorilla?”
In the old economy, the 800 lb gorilla was king. No longer. The future belongs to the “baby gorillas” – smart, flexible and fast companies who dominate market niches by acting small.
How Do Companies Act Small?
- Small doesn’t try to be all things to all people.
- Instead, small focuses on less obvious markets (just like Paul).
- Small knows that a company has a cause – and cause is strategy.
- Small believes in truthful advertising.
- Small knows that unconventional advertising is a great way to engage people and get them talking.
- Small hires talented people – not sheepwalkers.
- Small won’t hire anyone before it has a smart business model.
- Small understands risk and the importance of discipline.
- Small would never violate business ethics.
- Small cares about legacy.
- Small has nothing to do with headcount or assets.
- Acting small is how smart companies win.
Do You Know the Secrets of Great Marketing?
No? Then this site might be just the prod (or whack) that you need. Click here to join the band (it’s free).
