This past weekend, I achieved a personal goal that earlier this year seemed almost impossible: I ran (and completed) an 18-mile race. At this distance, every runner must adapt to unexpected conditions…tired and tight muscles, cramping, changes in the weather…it’s not easy. Those who finish push through the pain and continue to run, one step [...]
Two Notes (Brand DNA)
On my drive home yesterday, the radio started playing U2. I knew the song in two notes. Today I inadvertently changed the settings in my email client, and couldn’t identify senders until I opened each email – except for one. My friend writes distinctive subject lines, so I knew his instantly. U2 and my friend [...]
More on SPAM
I just tallied the number of times I received SPAM over the last 24 hours. Are you ready? Twenty times. Mostly e-mails, with a few voice mails thrown in for good measure. Heck, before you know it I’ll start getting pharmaceutical solicitations by e-mail as well. Whoops – too late. If you’re ever tempted to [...]
Give Pause
Entrepreneurs are often obsessed with finding someone to fund their company. “We need to scale,” they say. “And we can’t do it without capital.” Actually, you can. And you should – at least initially. I agree that access to capital has certain advantages. You can hire more salespeople, open more stores, and buy more advertising [...]
Less, More
CAA is one of the top talent agencies in Hollywood. No. 17 is one of the top design firms in New York City. Exhibit 1: CAA’s website. Exhibit 2: No. 17’s website. Yep, that’s all they have…a single page. Just a thought: if we decided to focus more on our business than our marketing collateral, [...]
