I’ve had a lot of trouble writing this week. With a newborn baby in the house, sleep is at a premium. So while I’ve actually written three posts since Monday, I haven’t published one of them. Why? Because I couldn’t deliver anything that stood a chance of at least meeting your expectations. So I chose [...]
Welcome, Connor
February 19, 2011 By 4 Comments
What a day! After a long night at the hospital, I’m thrilled to welcome a new member to my family: Connor Andrew McLaughlin Born on Saturday, February 19, 2011 at 7:21 a.m. 7 lbs., 15 ounces. Since I can’t hand out cigars to readers, I’m giving everyone Baby Gorillas desktop wallpaper instead. Click here to [...]
Why Surprise Matters
February 18, 2011 By Leave a Comment
Most of the time, I don’t want you to surprise me. I don’t want to be surprised when my dentist uses his electric drill. I don’t want to be surprised when I pick up my car from the service department. And I sure don’t want to be surprised when I bite into my deli sandwich. [...]
2 vs. 4
February 14, 2011 By 5 Comments
Traditional marketers spend most of their time doing things TO people. They send out press releases and focus on churning product. They cold call. They spam customers and prospects. There’s a better way. And it can lead to growth that is more sustainable, predictable and profitable than ever before. Do things FOR people instead. Don’t [...]
Why Hate the Minivan?
February 12, 2011 By Leave a Comment
Overheard in a restaurant: Him: “Would you ever get a minivan?” Her: “Ugh, no. Never.” Him: “Good. Me neither.” It seems to me that a lot of people hate the minivan. Yet compared to SUVs of a similar size, minivans are safer, get better gas mileage, and have a more refined ride. Oh, and they’re [...]
