It’s frustrating to listen to people, companies, and politicians say they stand for something while at the same time they try to please everyone. It doesn’t work that way, no matter how hard they try to convince us otherwise.
A company’s story can’t be about convenience, low-cost, premium-value, and great selection.
A politician can’t talk about lowering taxes, increasing services, attacking bureaucracy, and reducing the deficit.
A Little League coach can’t preach health and fitness to his team and then sneak a cigarette while the kids are running laps.
I realize that it’s hard to take a stand, to tell people what they don’t want to hear. But it does no good to change your story to suit your audience. Sooner or later people will figure out that you don’t stand for anything at all, which means you’ll be gone tomorrow.
Totally agree. We’re getting a bit of a shake-up here in NJ by the new Gov. Christie because of the fact that he’s actually standing for something. He really seems to not care what people think and is doing what he and his staffers feel is right. Right or wrong, you have to respect that stance. For the first time in a long time, it’s exciting to see where a politician is going to take things. Can you imagine having customers who are actually excited to see where you’re going to take your company?