Everyone wants the foolproof formula. Something that’s been done before. Proven to work.
That’s ridiculous.
Great success stories usually begin with “no one thought it would work.” They never start with “they copied something that’s been done before.” If that were true, weekend karaoke singers who could carry a tune would make it big.
It’s not enough to imitate what’s already been done. Not anymore. The world changes too fast for that to work.
Why then, do so many people push old ideas and tactics that are largely ineffective? They’re familiar with them. And the more familiar you are with something, the less risky it seems.
It doesn’t matter if you’re writing a book or building a sales team – you shouldn’t strive to do it the same way it’s been done before. Which means you’ll need to stay away from publishers that are looking for the next Harry Potter. Or you’ll have to persuade your manager that direct mail, cold calling, and banner ads will not lead to meaningful sales growth.
Looking for foolproof? Don’t bother. The best path to success is to create your own.
