“I Need to Think About it”

Prospects (maybe yours) say this all the time. And it’s usually a lie.

“I need to think about it” is another way of saying “I’m not sure it’s worth it.” I’m not sure it’s worth the price, worth my time, or worth the risk.

When you hear these words, there are two options:

  1. Tell a better story.
  2. Have a more compelling product in the first place.

Comments

  1. Ed McLaughlin Ii says:

    You arE completely right but add one more option. ” Make aa better effort to understand what you customer/client holds to be valuable. “

Speak Your Mind

*