Less is More

February 18, 2010 by Ed McLaughlin 

Thanks to the Internet, the world has gotten smaller. It’s now possible to connect with people all over the world in a meaningful way.

While I agree that it matters who you know, that doesn’t mean the goal should be to have thousands of online friends. Quantity alone doesn’t mean that you’re truly connected.

Here’s a thought: make your network smaller. Then take that network and focus on making it tighter. Do this by reaching out to people more frequently (about them, not you) and connecting them to others.

This approach takes time, but it’s the best way I know to build a real network.

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