I just tallied the number of times I received SPAM over the last 24 hours.
Are you ready?
Twenty times. Mostly e-mails, with a few voice mails thrown in for good measure.
Heck, before you know it I’ll start getting pharmaceutical solicitations by e-mail as well.
Whoops – too late.
If you’re ever tempted to send something without permission, stop for a minute. Then ask yourself a question: will this activity make my brand more valuable?