The cost of an advertisement is not positively correlated with its effectiveness. Consider the following: Advertisement 1 Media: TV Commercial (2007) Company: Shell Oil (with Ferrari Formula 1 Cars) Cost to produce: $3.9 million Advertisement 2 Media: Signage Company: A-1 American Chimney and Roofing Cost to produce: $500 – $1,000 (estimate) It’s obvious which one [...]
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Recent Posts:
- How to Lose a Customer
- Why Your Business Needs a Logline
- Why We Don’t Believe You (Yet)
- “I Need to Think About it”
- Why I Write Short Blog Posts
- Go the Route
- Two Notes (Brand DNA)
- More on SPAM
- Give Pause
- Less, More
- The Benefit of Falling Down…
- The Good Old Days
- Will We Miss You?
- New Posting Schedule
- It’s My Fault
- Does Spelling Count?
- Generosity
- Google’s Sure-Fire Recipe for Success
- The Back Burner
- The Idea Man
- Lost, But Making Good Time
- Welcome, Connor
- Why Surprise Matters
- 2 vs. 4
- Why Hate the Minivan?
- Signs About You…
- The Case for Niche
- Big Versus Small
- Liar, Liar, Companies on Fire
- The Best Time to Start
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