“All that my customers care about is price.” Be honest – have you ever said those words? If so, I’ve got news: You’re right. But do you know why? It’s because you haven’t really given customers much else to care about in the first place.
Loyalty Isn’t a Program
August 9, 2010 By Leave a Comment
I went into the bookstore of a major chain the other day. As I was checking out, the clerk asked, “Are you a member of our loyalty rewards program?” “No…” I smiled, wondering if she would persist. “Would you like to become one?” “Not really.” Then, of course, I got curious. “How many people say [...]
Going, going…
July 20, 2010 By 1 Comment
Gone! A grand slam! My son’s first baseball game was more exciting than expected. After spending the first four innings watching a back-and-forth struggle, one of his favorite players hit a grand slam – the giant home run that changes the outcome of a game. Not surprisingly, the media coverage that evening focused almost exclusively [...]
Yesterday, Tomorrow, & Today
May 21, 2010 By Leave a Comment
The secret of business success comes down to one thing: Time. Sound too simple? I’d probably agree – if not for the fact that using time well is incredibly difficult. Perhaps this story will help you to change your perspective on time. Imagine that your bank credits you with $86,400 every morning. You don’t have [...]
Improve Your Follow-Up
February 10, 2010 By Leave a Comment
Most businesses look at follow-up as something that’s easy. Wait until someone shows interest in your product, then call or email in an effort to push the sales cycle along. But that’s a call about you, not them. There is another kind of follow-up that seems hard, but really isn’t. And since it takes place [...]
