My friend Shawn Murphy doesn’t follow. He leads. Shawn (@shawmu on Twitter) just launched the Wake Up and Shake It Up blog series. Need a push to think bigger than you have before? Here it is. The first post, Big versus Small, went live this morning. I think you know the author – check it [...]
Yes, But
May 29, 2010 By 4 Comments
How many times have you heard someone say “yes, but”? “Yes, I’d like to ship that for you, but you can’t use that box.” “That’s a good idea. I’d like to say yes, but this isn’t the time to try something different.” Somewhere along the line, people were conditioned to say no. What would happen [...]
Don’t Change Your Story
May 23, 2010 By 2 Comments
It’s frustrating to listen to people, companies, and politicians say they stand for something while at the same time they try to please everyone. It doesn’t work that way, no matter how hard they try to convince us otherwise. A company’s story can’t be about convenience, low-cost, premium-value, and great selection. A politician can’t talk [...]
Stop Reinforcing the Status Quo
March 4, 2010 By 3 Comments
Every day, people do the same thing over and over without questioning the policy or the system. Which is why new ideas are usually met with resistance. “That will never work.” “It’s never been done before.” “Don’t bother – we already tried that once.” “Nice idea, but can you prove that it will work?” “We [...]
Linchpin: Are You Indispensable?
January 26, 2010 By 1 Comment
Seth Godin is widely viewed as one of the sharpest marketing minds of our time. In my opinion, he’s more than that – he is a true change agent. His latest book, Linchpin, could not have come along at a better time. We’re in the midst of the 22nd recession since 1900, and so far [...]
