I’ve had a lot of trouble writing this week. With a newborn baby in the house, sleep is at a premium. So while I’ve actually written three posts since Monday, I haven’t published one of them. Why? Because I couldn’t deliver anything that stood a chance of at least meeting your expectations. So I chose [...]
Loyalty Isn’t a Program
I went into the bookstore of a major chain the other day. As I was checking out, the clerk asked, “Are you a member of our loyalty rewards program?” “No…” I smiled, wondering if she would persist. “Would you like to become one?” “Not really.” Then, of course, I got curious. “How many people say [...]
Improve Your Follow-Up
Most businesses look at follow-up as something that’s easy. Wait until someone shows interest in your product, then call or email in an effort to push the sales cycle along. But that’s a call about you, not them. There is another kind of follow-up that seems hard, but really isn’t. And since it takes place [...]
