Sooner or later, you’ll need to persuade someone to take action they may not have taken before. To hire someone with an unusual background, buy a product they’ve never used, or embrace a new idea. One approach is to play it safe. Outline features and benefits. Put together a PowerPoint with fancy charts and bullet [...]
The Sales Pitch, Take 2
September 25, 2009 By Leave a Comment
A lot of people think that sales are intentional. I will sell this product to that person. So what happens? A salesperson naturally thinks he or she must take action, that they have to do something to someone. They almost always start by making a pitch. They pitch while making cold calls, at networking events, [...]
The Sales Pitch, Take 1
September 24, 2009 By 2 Comments
I listen to sales pitches all the time. This one, though, was a bit different. “Do you speak English?” The man who approached me looked familiar, but I couldn’t place his face. “Do I speak English?” I asked. I didn’t try to hide the fact that I was annoyed. He threw up his hands. “I’m [...]
