What’s your story? Every company has one. The problem: some can’t resist the temptation to tell stories that don’t match reality. In other words, they lie to customers. To prove this point, let’s take a look at the stories told by Apple and Pets.com. One story is true, the other is a lie. Not surprisingly, [...]
Being Meaningful
August 17, 2010 By Leave a Comment
Shortly after his return to Apple in 1997, Steve Jobs defined the company’s purpose to employees. The brief video below captures the essence of this message. Belief in the mission matters. Do you believe in yours?
Present Like Steve Jobs
February 24, 2010 By 1 Comment
The purpose of a presentation is to change minds. Yet this won’t happen if the presenter uses PowerPoint or Keynote to hide behind a wall of bullets and graphs. Of course, that doesn’t mean people still won’t try. If you want to improve your presentation skills, there is no one better to study than Apple [...]
