Sooner or later, you’ll need to persuade someone to take action they may not have taken before. To hire someone with an unusual background, buy a product they’ve never used, or embrace a new idea. One approach is to play it safe. Outline features and benefits. Put together a PowerPoint with fancy charts and bullet [...]
Solve the Right Problem
September 10, 2009 By Leave a Comment
The way I see it, most big companies have two problems. The first is the problem itself – poor customer service, me-too products and services, uninspired marketing, miserable employees, and layers of bureaucracy. The second problem is that they solve the wrong problems. More often than not, companies focus their energy on improving the current [...]
