Shortly after his return to Apple in 1997, Steve Jobs defined the company’s purpose to employees. The brief video below captures the essence of this message. Belief in the mission matters. Do you believe in yours?
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Recent Posts:
- How to Lose a Customer
- Why Your Business Needs a Logline
- Why We Don’t Believe You (Yet)
- “I Need to Think About it”
- Why I Write Short Blog Posts
- Go the Route
- Two Notes (Brand DNA)
- More on SPAM
- Give Pause
- Less, More
- The Benefit of Falling Down…
- The Good Old Days
- Will We Miss You?
- New Posting Schedule
- It’s My Fault
- Does Spelling Count?
- Generosity
- Google’s Sure-Fire Recipe for Success
- The Back Burner
- The Idea Man
- Lost, But Making Good Time
- Welcome, Connor
- Why Surprise Matters
- 2 vs. 4
- Why Hate the Minivan?
- Signs About You…
- The Case for Niche
- Big Versus Small
- Liar, Liar, Companies on Fire
- The Best Time to Start
Ed on Twitter:
Latest tweets:
- I don't want to offend my friends in New England...but Wes Walker's mustache made him look like he was trapped in the 70s. about 4 hours ago
- Let's hope this loss ends that discussion. @jolteony @mygirls56 about 4 hours ago
- @jkellie Thanks Jason! It's a great opportunity... about 5 hours ago
- Can we PLEASE now put an end to this talk about Brady being the greatest? Joe Montana never lost a Super Bowl. #SB46 #SuperBowl about 5 hours ago
- To quote my 8-year old: OMG, OMG, OMG, OMG!!! Way to go Big Blue! #Giants #SuperBowl about 5 hours ago
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