Shortly after his return to Apple in 1997, Steve Jobs defined the company’s purpose to employees. The brief video below captures the essence of this message. Belief in the mission matters. Do you believe in yours?
Will It Blend?
August 13, 2009 By Leave a Comment
Imagine the excitement when a prospect receives your latest brochure. “Bill! Look at this – it’s Blue Banana’s* new brochure!” “Really? What does it say?” “Well, let’s see…wow! Are you ready? They’ve been in business for fifty years!” He looked at Bill. “Maybe we should talk to them about our next project. Do you have [...]
We Show Up
August 9, 2009 By 1 Comment
The cost of an advertisement is not positively correlated with its effectiveness. Consider the following: Advertisement 1 Media: TV Commercial (2007) Company: Shell Oil (with Ferrari Formula 1 Cars) Cost to produce: $3.9 million Advertisement 2 Media: Signage Company: A-1 American Chimney and Roofing Cost to produce: $500 – $1,000 (estimate) It’s obvious which one [...]
Gary Vaynerchuk Wants You…
July 31, 2009 By 2 Comments
…to stop doing stuff you hate. He wants you to have patience. To have passion. To leave a legacy. This video is from his presentation at the Web 2.0 Expo. If this doesn’t inspire you to do and want more, I don’t know what will.
