Character counts. Always.
Yet somewhere along the line, companies started to favor rhetoric and excuses instead of results and accountability.
How do you know when a company lacks character? Simple. When discussing poor results, leadership:
- Makes excuses
- Rationalizes limited progress
- Formulates arguments to minimize accountability
Not so with companies of character. They tell the truth. They take responsibility for shortfalls and failures. And they refuse to play the victim just so they can feel good about themselves.
Character is a choice. And one alternative is more likely to lead to success than the other.
Choose wisely.

Boom.
I can’t really add anything more. You’ve said it best. I just wanted to say I appreciate the post.
A-Frickin’-Men to this post. So true on the importance of character in business. I’ve worked in the same small industry for almost 20 years and have always relied on honesty and a straightforward approach to my clients. Reputation is vital with regards to sales and I’ve been fortunate to reach a point that many of my clients see the validity of what I’m presenting because they know that I wouldn’t be involved with it if I didn’t believe in it and feel it answered a need. Thanks for the great blog. And keep up the good work.