On my drive home yesterday, the radio started playing U2. I knew the song in two notes.
Today I inadvertently changed the settings in my email client, and couldn’t identify senders until I opened each email – except for one. My friend writes distinctive subject lines, so I knew his instantly.
U2 and my friend have something in common: brand DNA.
Do you? What about your company? It’s not easy to obtain, but I think it’s worth the effort.
In a world of political correctness, everything turns to beige. Except for those who are dedicated to remaining true to themselves. Companies seem afraid to do anything “unorthodox,” yet don’t understand why their results are mediocre.
I wonder, are they afraid of failing or simply afraid of change itself?
Best,
Joey
http://www.bizfilings.com/blog/
From my perspective, it’s a little bit of both. Thanks for the comment, Joey…