I’m in the process of launching a new business. And since I’m booked during the day working on other projects, a lot of the pre-launch work takes place late at night. This actually helped create a bond between me and my business partner – we were pleasantly surprised to discover that one could email the other at 3:00 am and get a response.
A lot of people think that we overextend ourselves. “Slow down,” we’re told. “Take a breath every once in a while. You can’t run at the extremes all of the time.”
We disagree. The days of moving slow are over. Look at the leaders of yesterday – battered, bruised, and frozen in fear. Running at the extremes is now an important component of winning.
How fast do you run?
Sounds VERY familiar. It’s sometimes daily that I’m up to 2-3 in the morning working not because I have to, but because I’m inspired by my work. Sure my body hates me a few days later, but I have no regrets. I do, though, reach a point where my brain cannot function after too many consecutive late nights.
Best of all success to you and your biz partner, Ed. When will we learn about it?