Urgency

January 13, 2010 by Ed McLaughlin 

I’m in the process of launching a new business. And since I’m booked during the day working on other projects, a lot of the pre-launch work takes place late at night. This actually helped create a bond between me and my business partner – we were pleasantly surprised to discover that one could email the other at 3:00 am and get a response.

A lot of people think that we overextend ourselves. “Slow down,” we’re told. “Take a breath every once in a while. You can’t run at the extremes all of the time.”

We disagree. The days of moving slow are over. Look at the leaders of yesterday – battered, bruised, and frozen in fear. Running at the extremes is now an important component of winning.

How fast do you run?

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Comments

One Response to “Urgency”

  1. Shawn on January 19th, 2010 12:04 am

    Sounds VERY familiar. It’s sometimes daily that I’m up to 2-3 in the morning working not because I have to, but because I’m inspired by my work. Sure my body hates me a few days later, but I have no regrets. I do, though, reach a point where my brain cannot function after too many consecutive late nights.

    Best of all success to you and your biz partner, Ed. When will we learn about it?

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