What Matters Now

January 4, 2010 by Ed McLaughlin 

2009 was a year that many would like to forget. Sales, profits, and corporate morale declined, and in some cases evaporated altogether. “The Great Recession” did a number on us. Does this mean we’ll have to limp through 2010 as well?

Of course not. But we will need to make changes if we expect this year to be better than the last.

Start by ignoring the negative news. Research after the economic downturn of the 1990′s found that those exposed to excessive negative news reports had lower levels of motivation and engagement than those who ignored the news entirely.* Remember, sometimes media folks will overreact to something in order to make a point.

Second, redirect your energy on new ideas. Fortunately, Seth Godin compiled a (free) ebook that will help you get started. “What Matters Now” was written by more than seventy big thinkers – contributors include Guy Kawasaki, Gary Vaynerchuk, Hugh MacLeod, Dave Ramsey – the list goes on.

To download, click on the ebook cover above. Or simply go here.

Some of the ideas will apply to you; others will not. But each one will get you to think, and hopefully lead to even bigger ideas when you discuss what you’ve read with others.

Here’s to a great 2010!

* I made this up. See what I mean about making a point?

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