Attention spans are getting shorter. And thanks to the Internet, it will only get worse. Video, blogs, “aggregators” for blogs, news feeds and social network postings…it’s impossible to keep up.
Yet even with all of this clutter, many marketers are still excessively wordy.
My philosophy is simple: if I keep posts short and to the point, it increases the likelihood that people will read them.
I bring this up because one day you may find yourself writing a letter or an email or web copy…and you’ll be tempted to insert words that do nothing but take up space.
Don’t do it.
In today’s world, people read short sentences. Not long ones.