The secret of business success comes down to one thing:
Time.
Sound too simple? I’d probably agree – if not for the fact that using time well is incredibly difficult.
Perhaps this story will help you to change your perspective on time. Imagine that your bank credits you with $86,400 every morning. You don’t have to pay this money back, but there’s a catch – every night, the bank deletes any balance remaining in the account. So if you fail to use any portion of the money during the day, you lose it forever. In this scenario, would you be certain to withdraw every cent? Sure you would.
Every day, we receive a similar credit – 86,400 seconds of time. As with the imaginary bank, failure to use any portion of the daily deposit is your loss. So the question is this: how much value do you place on the time you have remaining today?
Every second of time is valuable. If that seems like an overstatement, you should talk with a person who just avoided a car accident. It’s quite possible that the difference between life and death came down to a single second (or less).
Yesterday is history.
Tomorrow is unknown.
Today is a gift.
Don’t waste it.
